काठमाडौं ।
eSewa has launched its ‘Antai Bhaye Pani Aafanta Ko Najik’ campaign, highlighting how remittances sent from abroad can be received directly into the eSewa Wallets of family members in Nepal and used for everyday digital payments.
As per the company claims, the campaign aims to strengthen the connection between Nepalese living abroad and their families back home by making remittance access more convenient. It also seeks to raise awareness about the benefits of receiving remittances through formal channels and using digital payments for everyday financial needs.
Through eSewa’s authorized remittance partners, Nepalis living abroad can send remittances directly to the eSewa Wallet of their family members in Nepal. Once received, the funds can be used for a range of everyday payments, including electricity and water bills, telephone and internet bills, insurance premiums and payments, school fees, and other digital transactions available through eSewa.
By enabling direct-to-wallet remittance, eSewa aims to make the process of accessing and using remittance income simpler for families. Instead of first withdrawing the money in cash, recipients can use the funds directly from their eSewa Wallet for their regular payments, helping reduce the need to visit agents or banks for cash withdrawals.
The ‘Antai Bhaye Pani Aafanta Ko Najik’ campaign highlights how remittances help Nepalis working abroad stay connected with their families back home. With remittances received directly into eSewa Wallets, families can conveniently use the funds for everyday payments and essential financial needs.
The campaign also promotes the use of formal remittance channels, encouraging Nepalis abroad to send their hard-earned income through authorized and secure channels. By connecting remittance inflows with digital payments, the initiative supports greater participation in Nepal’s formal digital financial ecosystem and contributes to wider access to digital financial services.
eSewa has been facilitating digital payments and financial transactions through its platform, providing users with access to a wide range of everyday payment services. Through ‘Antai Bhaye Pani Aafanta Ko Najik’, eSewa aims to further highlight how digital remittance services can make financial transactions more convenient while helping families stay connected across borders.
प्रकाशित: ३ आश्विन २०८३, शनिबार
