काठमाडौं ।
Yamaha Nepal, through its authorised distributor MAW Group, successfully hosted the Yamaha Blue Fest, bringing together customers, dealers, and motorcycle enthusiasts for an engaging brand experience. The event was designed to go beyond a regular sales activity and create a meaningful connection between riders and the Yamaha world through interaction, innovation, and excitement.
The event was inaugurated by Chairman of MAW Group Mr. Vishnu Kumar Agarwal along with brand ambassador, Mr. Anoop Bikram Shahi, marking the official opening of the Blue Fest.
As per the company claims, the highlight of the event was the official launch of the all-new Yamaha FZS FI New Gen under the theme “Lead the Next.” The unveiling was led by Chairman Vishnu Kumar Agarwal, marking a new chapter for Yamaha’s popular FZ series in Nepal. The launch created a strong sense of anticipation and energy among attendees, supported by live performances and interactive activities that kept the atmosphere lively throughout.
Speaking at the event, Vishnu Kumar Agarwal, Chairman of MAW Group said, “We focus on delivering advanced technology and high value to our customers. Yamaha motorcycles are built to offer performance, style, and excitement. The FZ series remains one of the most trusted choices for riders in Nepal.”
The FZ series has long been known for setting benchmarks in the commuter segment, and the new generation continues that journey with improved features and a fresh design. The new Yamaha FZS FI New Gen is built for a new generation of riders who seek confidence, style, and smart technology in their daily rides.
CEO Mr. Deepak Agrawal highlighted the bike’s features, including traction control, single channel ABS, and Y-Connect, as he said, “The FZ FI New Gen is built for today’s riders who want more a motorcycle that combines style, technology, and performance to match their lifestyle and aspirations. With this model, we aim to deliver a riding experience that is smarter, safer, and more exciting.”
During the event, Sales Head Mr. Sailendra Adhikari also detailed the Blue Fest offers, pricing structure, and key features of the new model, emphasizing Yamaha’s customer-focused approach and value-driven positioning in the market.
One of the major attractions of the Blue Fest was the Exchange Carnival experience, where customers could upgrade their old motorcycles with ease. Over 50+ recon houses participated in providing best-in-market valuation, ensuring transparent and competitive exchange deals for visitors. Customers also benefited from on-the-spot financing through Nagarikta, along with flexible EMI options of up to 40 months and cashback offers of up to Rs. 5,00,000 under the Blue Fest scheme.
With the Yamaha Blue Fest, the company aims to offer customers a complete brand experience while showcasing its commitment to innovation and rider satisfaction. The launch of the FZ New Gen reflects Yamaha’s vision to move forward with changing rider needs and continue leading in the premium commuter segment.
प्रकाशित: ३० चैत्र २०८२, सोमबार
